OFF/PIXEL
Omnichannel marketing
and data strategies that
go beyond the brief
Contact
STRATEGY
· - AUDIENCE & MARKET SEGMENTATION
- PRE-SALE AND LAUNCH STRATEGY
- ALWAYS-ON FUNNEL STRATEGY
- BRAND BUILDING & AWARENESS
- SALES ACCELERATION & DEMAND SPIKES
PAID MEDIA
· - META & TIKTOK PAID SOCIAL
- PROGRAMMATIC & DISPLAY
- SEARCH & SHOPPING
- PARTNERSHIP & AFFILIATE
- RETARGETING & CONVERSION OPTIMISATION
D2C
- D2C CAMPAIGN STRATEGY
- CUSTOMER DATA CAPTURE & SEGMENTATION
- EMAIL & WHATSAPP AUTOMATION
- LOYALTY & RETENTION PROGRAMMES
- COMMUNITY GROWTH
·
CREATIVE
· - CAMPAIGN CONCEPT DEVELOPMENT
- PERFORMANCE-LED CREATIVE IDEATION
- UGC-DRIVEN CREATIVE VARIATION
- TEMPLATE-BASED RAPID ITERATION
- TREND-DRIVEN CREATIVE INNOVATION
DATA
· - MARKETING PERFORMANCE ANALYTICS
- DATA MODELLING & ATTRIBUTION INSIGHTS
- LOOKER / MODERN BI TOOLS
- CUSTOMER DATA STRATEGY
- AI-ASSISTED MARKETING INSIGHTS
GOVERNANCE
- DATA GOVERNANCE FRAMEWORKS
- DATA QUALITY & LINEAGE STANDARDS
- ENTERPRISE DATA DICTIONARIES
- REGULATORY DATA COMPLIANCE
- DATA OWNERSHIP & ACCOUNTABILITY MODELS
Work:
Events 
· Proud to have worked with
Data 
· Proud to have worked with
Specialist expertise supporting global luxury brands and financial institutions.
Founders
Matas 
Matas Liebus
Matas is a marketing strategist specialising in data-driven growth across the events, entertainment and experience economy. With over ten years of experience designing and executing high-performance campaigns, he helps promoters, venues and brands translate marketing investment into measurable results. His approach blends paid media strategy, D2C engagement and creative execution, enabling campaigns to launch strong, scale efficiently and build lasting audience relationships.
Across his career, Matas has delivered 1,000+ end-to-end campaigns, working at the intersection of performance marketing, brand equity and community growth. His work focuses on building marketing systems that drive immediate impact while strengthening the long-term value of the brands behind them.
Selected Case Study
In 2025, Matas led the delivery of 54 end-to-end marketing campaigns for the Broadwick Live Presents programme, driving 100,000+ ticket sales and generating approximately £4,000,000 in gross ticket revenue across London venues including Magazine London, O2 Academy Brixton and Roundhouse.
Working across a portfolio of headliner-driven electronic music events, he was responsible for campaign strategy, paid media execution and performance optimisation, alongside the development of supporting marketing infrastructure including data capture systems, CRM engagement and D2C communication via email and WhatsApp.
The programme achieved a 70%+ sell-out rate, demonstrating the effectiveness of a data-driven marketing approach combined with agile creative execution aligned to emerging platform trends.
Work delivered by Matas in a previous role.
Sarah 
Sarah Hussain
Sarah is a technical trainer and data specialist with deep expertise across cloud technologies, data governance and modern analytics infrastructure. She holds four Google certifications, including Cloud Digital Leader, Professional Data Engineer, Professional Machine Learning Engineer and Google Authorized Trainer, and has built her career helping organisations understand and apply modern data platforms effectively.
She specialises in developing training programmes, technical learning paths and hands-on labs, delivering instructor-led training to organisations ranging from global banks to fast-growing technology companies. Across Europe and the Middle East, Sarah has trained 2,000+ learners on topics including data modelling, Looker, dbt, machine learning and emerging AI technologies, consistently achieving industry-leading satisfaction scores.
Selected Case Study
In 2024, Sarah delivered "Launchpad for Women", a two-day cloud technology training event attended by over 1,500 participants across the EMEA region.
The programme introduced foundational cloud concepts and modern data workflows, combining technical instruction with practical learning paths designed to help participants understand how cloud technologies power today's data-driven organisations.
With women currently representing only around 20% of senior roles in technology, the initiative aimed to help close the knowledge gap by providing accessible training and practical insight into cloud technologies and data infrastructure.
The event was recognised as a significant initiative supporting the growth of women in the technology sector.
Work delivered by Sarah in a previous role.